Customer relationship marketing : get to know your customers andwin their loyalty / Merlin Stone...[et al.]
| Main Author: | Stone, Merlin |
|---|---|
| Other Authors: | Machtynger, Liz, Woodcock, Neil |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 2000 |
| Edition: | 2nd ed. |
| Series: |
Marketing in action series
|
| Subjects: |
Customer relations.
Relationship marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xii, 228 p. : 24 cm. |
| ISBN: |
0749427000 |