The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bone, Elizabeth Blake
Main Author: | Stone, Merlin |
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Other Authors: | Blake, Elizabeth, Bond, Alison |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Harlow : Pearson Education, 2003 |
Subjects: |
Marketing.
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