The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bone, Elizabeth Blake
| Main Author: | Stone, Merlin |
|---|---|
| Other Authors: | Blake, Elizabeth, Bond, Alison |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Pearson Education, 2003 |
| Subjects: |
Marketing.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvii, 395 p. : 24 cm. |
| ISBN: |
0273675206 |