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Record Citations
APA Citation
Stone, M., Blake, E., & Bond, A. (2003). The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers. Harlow: Pearson Education.
MLA CitationStone, Merlin, Elizabeth Blake, and Alison Bond. The Definitive Guide to Direct and Interactive Marketing : How to Select, Reach and Retain the Right Customers. Harlow: Pearson Education, 2003.
Warning: These citations may not always be 100% accurate.