Customer relationship marketing : get to know your customers andwin their loyalty / Merlin Stone...[et al.]
Main Author: | Stone, Merlin |
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Other Authors: | Machtynger, Liz, Woodcock, Neil |
Format: | MONOGRAPHS |
Language: | English |
Published: |
London : Kogan Page, 2000 |
Edition: | 2nd ed. |
Series: |
Marketing in action series
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Subjects: |
Customer relations.
Relationship marketing. |
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MUT Lib 3rd Floor
Call Number: | HF5415.55 S76C87 |
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1 - Copy 1 |
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