The new direct marketing : how to implement a profit-driven database marketing strategy / Rajeev Batra...[et al.]
| Main Author: | Batra, Rajeev |
|---|---|
| Other Authors: | Deere, Richard, Deutch, Andrew, Kendrick, Robert |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1999 |
| Edition: | 3rd ed. |
| Subjects: |
Database management.
Database marketing. Direct marketing Direct marketing Internet marketing. |
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