Record Citations

Batra, R., Deere, R., Deutch, A., & Kendrick, R. (1999). The new direct marketing : how to implement a profit-driven database marketing strategy (3rd ed.). New York: McGraw-Hill.

Batra, Rajeev, Richard Deere, Andrew Deutch, and Robert Kendrick. The New Direct Marketing : How to Implement a Profit-driven Database Marketing Strategy. 3rd ed. New York: McGraw-Hill, 1999.