The new direct marketing : how to implement a profit-driven database marketing strategy / Rajeev Batra...[et al.]
| Main Author: | Batra, Rajeev |
|---|---|
| Other Authors: | Deere, Richard, Deutch, Andrew, Kendrick, Robert |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1999 |
| Edition: | 3rd ed. |
| Subjects: |
Database management.
Database marketing. Direct marketing Direct marketing Internet marketing. |
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| 001 | 0024342 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0070580561 |c 3087 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.126 |b B38N49 1999 | |
| 100 | 1 | |a Batra, Rajeev | |
| 245 | 1 | 4 | |a The new direct marketing : how to implement a profit-driven database marketing strategy |b / |c Rajeev Batra...[et al.] |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1999 | ||
| 300 | |a xx, 716 p. : |b illus. ; |c 29 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Database management. | |
| 650 | 0 | |a Database marketing. | |
| 650 | 0 | |a Direct marketing | |
| 650 | 0 | |a Direct marketing | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Deere, Richard | |
| 700 | 1 | |a Deutch, Andrew | |
| 700 | 1 | |a Kendrick, Robert | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:37:36 |d 2022-09-07 09:02:53 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1999 |u 3rd ed. |v The new direct marketing : how to implement a profit-driven database marketing strategy / | ||