Market-driven management : how to define, develop, and deliver customer value / Fredevick E. Webster
| Main Author: | Webster, Frederick E. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer satisfaction.
Marketing -- > Management. |
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