Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier
| Main Author: | Moore, William L. |
|---|---|
| Other Authors: | Pessemier, Edgar A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : McGraw-Hill, 1993 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
New products --
> Management.
Product management. |
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