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Record Citations
APA Citation
Moore, W. L., & Pessemier, E. A. (1993). Product planning and management : designing and delivering value. New York, NY.: McGraw-Hill.
MLA CitationMoore, William L., and Edgar A Pessemier. Product Planning and Management : Designing and Delivering Value. New York, NY.: McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.