Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier
| Main Author: | Moore, William L. |
|---|---|
| Other Authors: | Pessemier, Edgar A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : McGraw-Hill, 1993 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
New products --
> Management.
Product management. |
| Tags: |
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| 020 | |a 0070430462 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.153 |b M66P76 |
| 100 | 1 | |a Moore, William L. | |
| 245 | 1 | 0 | |a Product planning and management : designing and delivering value |b / |c William L. Moore, Edgar A. Pessemier |
| 260 | |a New York, NY. : |b McGraw-Hill, |c 1993 | ||
| 300 | |a xiv, 542 p. : |b illus., charts, graphs ; |c 23 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a New products -- |x Management. | |
| 650 | 0 | |a Product management. | |
| 700 | 1 | |a Pessemier, Edgar A. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:14:38 |d 2022-12-17 08:43:29 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1993 |v Product planning and management : designing and delivering value / | ||