Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier
| Main Author: | Moore, William L. |
|---|---|
| Other Authors: | Pessemier, Edgar A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : McGraw-Hill, 1993 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
New products --
> Management.
Product management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xiv, 542 p. : illus., charts, graphs ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070430462 |