Market-driven management : how to define, develop, and deliver customer value / Fredevick E. Webster
| Main Author: | Webster, Frederick E. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer satisfaction.
Marketing -- > Management. |
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| 003 | Th-MUT | ||
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| 020 | |a 0471236934 |c 1080 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b W52M38 2002 | |
| 100 | 1 | |a Webster, Frederick E. | |
| 245 | 1 | 0 | |a Market-driven management : how to define, develop, and deliver customer value |b / |c Fredevick E. Webster |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, NJ. : |b John Wiley & Sons, |c 2002 | ||
| 300 | |a xiii, 320 p. : |c 23 cm. | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 22:11:22 |d 2022-09-07 10:17:50 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2002 |u 2nd ed. |v Market-driven management : how to define, develop, and deliver customer value / | ||