Customer-focused marketing : actions for delivering greater in internal and / Ian Chaston
| Main Author: | Chaston, Ian |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Series: |
Marketing for professionals series
|
| Subjects: |
Consumer satisfaction.
Marketing -- > Management. |
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