Customer-focused marketing : actions for delivering greater in internal and / Ian Chaston
| Main Author: | Chaston, Ian |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Series: |
Marketing for professionals series
|
| Subjects: |
Consumer satisfaction.
Marketing -- > Management. |
| Tags: |
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| 001 | 0007315 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0077076982 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b C53C98 1993 | |
| 100 | 1 | |a Chaston, Ian | |
| 245 | 1 | 0 | |a Customer-focused marketing : actions for delivering greater in internal and |b / |c Ian Chaston |
| 260 | |a London : |b McGraw-Hill, |c 1993 | ||
| 300 | |a xi, 222 p. : |b illus., tables ; |c 23 cm. | ||
| 440 | 0 | |a Marketing for professionals series | |
| 500 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 00:06:22 |d 2022-09-07 09:38:03 |e mut |f n |g 2017-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1993 |v Customer-focused marketing : actions for delivering greater in internal and / | ||