Customer-focused marketing : actions for delivering greater in internal and / Ian Chaston
| Main Author: | Chaston, Ian |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Series: |
Marketing for professionals series
|
| Subjects: |
Consumer satisfaction.
Marketing -- > Management. |
| Tags: |
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| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xi, 222 p. : illus., tables ; 23 cm. |
| ISBN: |
0077076982 |