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Record Citations
APA Citation
Webster, F. E. (2002). Market-driven management : how to define, develop, and deliver customer value (2nd ed.). Hoboken, NJ.: John Wiley & Sons.
MLA CitationWebster, Frederick E. Market-driven Management : How to Define, Develop, and Deliver Customer Value. 2nd ed. Hoboken, NJ.: John Wiley & Sons, 2002.
Warning: These citations may not always be 100% accurate.