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The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bone, Elizabeth Blake

Main Author: Stone, Merlin
Other Authors: Blake, Elizabeth, Bond, Alison
Format: MONOGRAPHS
Language: English
Published: Harlow : Pearson Education, 2003
Subjects: Marketing.
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050 0 0 |a HF5415.13  |b S76D53 
100 1 |a Stone, Merlin 
245 1 4 |a The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers  |b /  |c Merlin Stone, Alison Bone, Elizabeth Blake 
260 |a Harlow :  |b Pearson Education,  |c 2003 
300 |a xvii, 395 p. :  |c 24 cm. 
500 |a Includes index. 
650 0 |a Marketing. 
700 1 |a Blake, Elizabeth 
700 1 |a Bond, Alison 
991 |a MONOGRAPHS  |b 4  |c 2018-11-07 02:15:15  |d 2022-12-16 14:57:40  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 2003   |v The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / 

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