Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larr'ech'e
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1996 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
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