Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larr'ech'e
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1996 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
| Tags: |
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|---|---|---|---|
| 001 | 0021560 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1996 xx 000 0 eng d | ||
| 020 | |a 0256136920 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b W34M37 1996 | |
| 100 | 1 | |a Walker, Orville C. | |
| 245 | 1 | 0 | |a Marketing strategy : planning and implementation |b / |c Orville C. Walker, Harper W. Boyd, Jean-Claude Larr'ech'e |
| 250 | |a 2nd ed. | ||
| 260 | |a Chicago : |b Irwin, |c 1996 | ||
| 300 | |a 392 p. : |b illus ; |c 23cm. | ||
| 500 | |a Include ibbliographical references and index | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Boyd, Harper W. | |
| 700 | 1 | |a Larreche, Jean-Claude | |
| 991 | |a MONOGRAPHS |b 10 |c 2018-11-06 21:25:00 |d 2022-09-07 10:17:26 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1996 |u 2nd ed. |v Marketing strategy : planning and implementation / | ||