Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larr'ech'e
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1996 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
| Tags: |
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| Item Description: |
Include ibbliographical references and index |
|---|---|
| Physical Description: |
392 p. : illus ; 23cm. |
| ISBN: |
0256136920 |