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Record Citations
APA Citation
Walker, O. C., Boyd, H. W., & Larreche, J. (1996). Marketing strategy : planning and implementation (2nd ed.). Chicago: Irwin.
MLA CitationWalker, Orville C., Harper W Boyd, and Jean-Claude Larreche. Marketing Strategy : Planning and Implementation. 2nd ed. Chicago: Irwin, 1996.
Warning: These citations may not always be 100% accurate.