Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2001 |
| Edition: | 6th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. Marketing -- > Decision making. Strategic planning. Industrial management. |
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