Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. Irwin 1992 |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
