Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. Irwin 1992 |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b W34M37 |
| 100 | 1 | |a Walker, Orville C. | |
| 245 | 1 | 0 | |a Marketing strategy : planning and implementation |b / |c Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
| 260 | |a Boston, MA. |b Irwin |c 1992 | ||
| 300 | |a xxiv, 503 p. : |b illus., graphs ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Boyd, Harper W. | |
| 700 | 1 | |a Larreche, Jean-Claude | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 21:20:31 |d 2022-12-16 15:03:27 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1992 |v Marketing strategy : planning and implementation / | ||