Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. Irwin 1992 |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxiv, 503 p. : illus., graphs ; 23 cm. |
| ISBN: |
025609005X |