The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf
| Main Author: | Peppers, Don |
|---|---|
| Other Authors: | Dorf, Bob, Rogers, Martha |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Currency and Doubleday, 1999 |
| Subjects: |
Consumers' preferences.
Market segmentation. Relationship marketing. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxiv, 406 p. : 23 cm. |
| ISBN: |
038549369x |