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Record Citations
APA Citation
Peppers, D., Dorf, B., & Rogers, M. (1999). The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program. New York: Currency and Doubleday.
MLA CitationPeppers, Don, Bob Dorf, and Martha Rogers. The One to One Fieldbook : The Complete Toolkit for Implementing a 1 to 1 Marketing Program. New York: Currency and Doubleday, 1999.
Warning: These citations may not always be 100% accurate.