The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf
| Main Author: | Peppers, Don |
|---|---|
| Other Authors: | Dorf, Bob, Rogers, Martha |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Currency and Doubleday, 1999 |
| Subjects: |
Consumers' preferences.
Market segmentation. Relationship marketing. |
| Tags: |
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| 003 | Th-MUT | ||
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| 020 | |a 038549369x |c 750 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.127 |b P46O53 |
| 100 | 1 | |a Peppers, Don | |
| 245 | 1 | 4 | |a The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program |b / |c Don Peppers, Martha Rogers, Bob Dorf |
| 260 | |a New York : |b Currency and Doubleday, |c 1999 | ||
| 300 | |a xxiv, 406 p. : |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Relationship marketing. | |
| 700 | 1 | |a Dorf, Bob | |
| 700 | 1 | |a Rogers, Martha | |
| 991 | |a MONOGRAPHS |b 4 |c 2018-11-06 19:44:36 |d 2022-12-16 14:11:57 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1999 |v The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / | ||