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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C.
Format: MONOGRAPHS
Language: English
Published: Boston, MA. : Irwin/McGraw-Hill, 1999
Edition: 5th ed.
Series: Irwin/McGraw-Hill series in marketing
Subjects: Consumer behavior.
Marketing.
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Place a Title Level Reserve

MUT Lib 3rd Floor

Call Number: HF5415.3 P47C65 1999
Copy 1
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Copy 2
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