Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin/McGraw-Hill, 1999 |
| Edition: | 5th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
Consumer behavior.
Marketing. |
| Tags: |
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| Physical Description: |
545 p. : illus. ;c24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256261903 |