Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin/McGraw-Hill, 1999 |
| Edition: | 5th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
Consumer behavior.
Marketing. |
| Tags: |
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| 008 | 181106s1999 xx 000 0 eng d | ||
| 020 | |a 0256261903 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.3 |b P47C65 1999 | |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |b / |c J. Paul Peter, Jerry C. Olson |
| 250 | |a 5th ed. | ||
| 260 | |a Boston, MA. : |b Irwin/McGraw-Hill, |c 1999 | ||
| 300 | |a 545 p. : |b illus. ;c24 cm. | ||
| 440 | 0 | |a Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Olson, Jerry C. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-06 21:28:06 |d 2022-09-07 11:12:07 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1999 |u 5th ed. |v Consumer behavior and marketing strategy / | ||