Record Citations

APA Citation

Peter, J. P., & Olson, J. C. (1999). Consumer behavior and marketing strategy (5th ed.). Boston, MA.: Irwin/McGraw-Hill.

MLA Citation

Peter, J. Paul, and Jerry C Olson. Consumer Behavior and Marketing Strategy. 5th ed. Boston, MA.: Irwin/McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.