Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
| Main Author: | Schiffman, Leon G. |
|---|---|
| Other Authors: | Kanuk, Leslie Lazar |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1994 |
| Edition: | 5th ed. |
| Subjects: |
Consumers.
Motivation research (Marketing) |
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