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Record Citations
APA Citation
Schiffman, L. G., & Kanuk, L. L. (1994). Consumer behavior (5th ed.). New Jersey: Prentice Hall.
MLA CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 5th ed. New Jersey: Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.