Consumer behavior / Leon G. Schiffman
Main Author: | Schiffman, Leon G. |
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Other Authors: | Kanuk, Leslie Lazar |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
Edition: | 8th ed. |
Subjects: |
Consumers.
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