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APA Citation
Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, NJ.: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.