Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
Main Author: | Schiffman, Leon G. |
---|---|
Other Authors: | Kanuk, Leslie Lazar |
Format: | MONOGRAPHS |
Language: | English |
Published: |
New Jersey : Prentice Hall, 1994 |
Edition: | 5th ed. |
Subjects: |
Consumers.
Motivation research (Marketing) |
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050 | 4 | |a HF5415.32 |b S35C65 1994 | |
100 | 1 | |a Schiffman, Leon G. | |
245 | 1 | 0 | |a Consumer behavior |b / |c Leon G. Schiffman, Leslie Lazar Kanuk |
250 | |a 5th ed. | ||
260 | |a New Jersey : |b Prentice Hall, |c 1994 | ||
300 | |a xix, 684 p. : |b illus. ; |c 25 cm. | ||
650 | 0 | |a Consumers. | |
650 | 0 | |a Motivation research (Marketing) | |
700 | 1 | |a Kanuk, Leslie Lazar | |
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