Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan
| Main Author: | Buttle, Francis |
|---|---|
| Other Authors: | Maklan, Stan |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Routledge, 2019 |
| Edition: | 4th ed. |
| Subjects: |
Customer relations --
> Management.
Relationship marketing. Customer services -- > Management. |
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| 001 | 1120410 | ||
| 003 | Th-MUT | ||
| 008 | 230424s2019 ||| 001 0 eng d | ||
| 020 | |a 9780367376253 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5415.5 |b B98C98 2019 | |
| 100 | 1 | |a Buttle, Francis | |
| 245 | 1 | 0 | |a Customer relationship management : concepts and technologies / |c Francis Buttle, Stan Maklan |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b Routledge, |c 2019 | ||
| 300 | |a xxiii, 444 p. : |b illus. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Customer relations -- |x Management. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer services -- |x Management. | |
| 700 | 1 | |a Maklan, Stan | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 2 |c 2023-04-24 16:15:46 |d 2023-04-24 16:19:08 |e mut |f n |g 2023-04-24 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ii |s eng |t 2019 |u 4th ed. |v Customer relationship management : concepts and technologies / | ||