Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan
| Main Author: | Buttle, Francis |
|---|---|
| Other Authors: | Maklan, Stan |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Routledge, 2019 |
| Edition: | 4th ed. |
| Subjects: |
Customer relations --
> Management.
Relationship marketing. Customer services -- > Management. |
| Tags: |
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| Physical Description: |
xxiii, 444 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780367376253 |