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Record Citations
APA Citation
Buttle, F., & Maklan, S. (2019). Customer relationship management : concepts and technologies (4th ed.). New York: Routledge.
MLA CitationButtle, Francis, and Stan Maklan. Customer Relationship Management : Concepts and Technologies. 4th ed. New York: Routledge, 2019.
Warning: These citations may not always be 100% accurate.