Customer relationship management : concept, strategy, and tools / V. kumar, Werner Reinartz
| Main Author: | Kumar, V. |
|---|---|
| Other Authors: | Reinartz, Werner |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Springer Verlag, 2018 |
| Edition: | 3rd ed. |
| Series: |
Springer texts in business and economics
|
| Subjects: |
Customer relations --
> Management.
Customer relations -- > Data processing. |
| Tags: |
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| Physical Description: |
xxv, 411 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9783662553800 |