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APA Citation
Kumar, V., & Reinartz, . W. (2018). Customer relationship management : concept, strategy, and tools (3rd ed.). New York: Springer Verlag.
MLA CitationKumar, V., and Werner Reinartz. Customer Relationship Management : Concept, Strategy, and Tools. 3rd ed. New York: Springer Verlag, 2018.
Warning: These citations may not always be 100% accurate.