Customer relationship management : concept, strategy, and tools / V. kumar, Werner Reinartz
| Main Author: | Kumar, V. |
|---|---|
| Other Authors: | Reinartz, Werner |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Springer Verlag, 2018 |
| Edition: | 3rd ed. |
| Series: |
Springer texts in business and economics
|
| Subjects: |
Customer relations --
> Management.
Customer relations -- > Data processing. |
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| 001 | 1117474 | ||
| 003 | Th-MUT | ||
| 008 | 190613s2018 |||a 001 0 eng d | ||
| 020 | |a 9783662553800 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5415.5 |b K94C98 2018 | |
| 100 | 1 | |a Kumar, V. | |
| 245 | 1 | 0 | |a Customer relationship management : concept, strategy, and tools |b / |c V. kumar, Werner Reinartz |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b Springer Verlag, |c 2018 | ||
| 300 | |a xxv, 411 p. : |b illus. ; |c 26 cm. | ||
| 440 | 0 | |a Springer texts in business and economics | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Customer relations -- |x Management. | |
| 650 | 0 | |a Customer relations -- |x Data processing. | |
| 700 | 1 | |a Reinartz, Werner | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 5 |c 2019-06-13 09:19:27 |d 2022-03-04 12:26:56 |e mut |f n |g 2019-06-13 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2018 |u 3rd ed. |v Customer relationship management : concept, strategy, and tools / V. kumar, Werner Reinartz | ||