Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow
| Main Author: | Payne, Adrian |
|---|---|
| Other Authors: | Frow, Pennie |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cambridge : Cambridge University Press, 2013 |
| Subjects: |
Customer relations --
> Management.
|
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