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Record Citations
APA Citation
Payne, A., & Frow, P. (2013). Strategic customer management : integrating relationship marketing and CRM. Cambridge: Cambridge University Press.
MLA CitationPayne, Adrian, and Pennie Frow. Strategic Customer Management : Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.
Warning: These citations may not always be 100% accurate.