Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow
| Main Author: | Payne, Adrian |
|---|---|
| Other Authors: | Frow, Pennie |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cambridge : Cambridge University Press, 2013 |
| Subjects: |
Customer relations --
> Management.
|
| Tags: |
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| Physical Description: |
xvi, 529 p. : illus. : 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781107649224 |