Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaete de Azevedo, Ricardo Pomeranz
| Main Author: | Azevedo, Abaete de |
|---|---|
| Other Authors: | Pomeranz, Ricardo |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2008 |
| Subjects: |
Consumers.
Customer relations. Marketing. |
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