Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaete de Azevedo, Ricardo Pomeranz
| Main Author: | Azevedo, Abaete de |
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| Other Authors: | Pomeranz, Ricardo |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2008 |
| Subjects: |
Consumers.
Customer relations. Marketing. |
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| Physical Description: |
xi, 226 p. : illus. ; ; 24 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780071497046 |